In the future offices will be designed to make you work harder

Tuesday 11th November, 2014 | 8.00am – 9.30am

NBBJ
230 City Road
London,
EC1V 2TT

Innovation is fundamentally social. Study after study has shown that the best ideas are more likely to arise from a casual chat around the water cooler or coffee shop than any scheduled meeting. They’re the result of serendipity,a chance encounter at the right time by the right people, regardless of rank and affiliation.

Serendipity has also become a Silicon Valley buzzword, and tech companies like Google are building their headquarters to increase employees interactions in order to foster innovation and improve performance.

If this seems like an old idea, the difference is technology- the very technology these companies sell to us- that is being used to measure what works and what doesn’t. In other words, using analytics and electronic devices, businesses are now in a unique position to know if their buildings are contributing to the bottom line. If they’re not, the space can be “engineered” to improve it.

 

Speakers


Greg Lindsay is a journalist and a contributing writer for US magazine Fast Company, and co-author of Aerotropolis: The Way we’ll Live Next. He speaks frequently about globalisation, innovation, and the future of cities, most recently at Techonomy Detroit, the Center for Architecture, the Aspen Ideas Festival, the Venice Architecture Biennale, The New York Times, and Google.

His work with Studio Gang Architects on the future of suburbia was displayed at MoMA in 2012. He is currently working with OMA/AMO to explore the intersection of the office with the city, the cloud, and Big Data. His forthcoming book is Engineering Serendipity.