Managing the message -communication strategies in the age of social media
Friday 5th September, 2014 | 8am-9.30am
Political and legal changes and the take-up of microblogging sites, like Twitter, are shifting the balance of power from developers and architects to people and communities.
It is not only high profile projects like London’s Smithfield Market where developers are having their proposals rejected. Up and down the country, communities are fighting to save much-loved buildings by gathering strong local support on Facebook and Twitter.
One effect of this new ‘people power’ is that developers are having to re-think how they consult with communities as traditional methods are no longer seen to be working.
Recent high profile cases include the Geffrye Museum, in east London which despite commissioning a world famous architect, was forced to abandon its plans because it failed to take on board the views of local people.
While people feel more empowered to challenge development, architects can find themselves on the back foot unable to control the conversation, and unsure of how to engage with campaigners, particularly online.
Jonny Popper will talk about the impact of the Localism Act, which came into force in September 2012, how campaigners are using social media, and what to do if your scheme ends up in the firing line.
Jonny is co-founder of and a partner in the London Communications Agency, and has particular expertise in development and planning led-issues in London.
Prior to joining LCA, Jonny worked at Neil Stewart Associates, the political consultancy and event organisor, where he was Director of Consultancy, Sponsorship and New Business.
His key clients include the Metropolitan Police (Property Services), Southbank Centre, the Brent Cross Cricklewood Development Partners ( Hammerson and Standard Life Investments) Renewal, and the Elizabeth House redevelopment.