The Architect Pitch @Argent (video)
Thursday 25th February, 2016 | 18.30-20.30
Pitching to clients can scare even the most confident of architects but how to give a synopsis of your practice and get complex ideas over quickly and in an engaging way is an important skill to master.
This Architect Pitch was aimed at practices heading off to MIPIM in March and offered seven architects a chance to try out their communication skills and then have their performance assessed by an expert panel.
The session was also a fantastic opportunity to learn those essential do’s and don’t when presenting to a live audience.
The architects each had 3 minutes to pitch. The panel then gave its feedback to each architect in turn and there was an audience vote for the most convincing pitch.
Drinks were kindly being provided by Caro Communications.
The practices who took part were:
Carolyn Larkin has led specialist architecture and design PR agency Caro Communications for 25 years. She launched Architecture Week, now the London Festival of Architecture, and was instrumental in setting up New London Architecture. A pivotal figure in architecture and design communications in London, Carolyn was awarded IBP Communicator of the Year Award in 2014 ( top left )
Alex Phillips is a Project Director in the Placemaking team at Grosvenor where he is responsible for a 20-acre masterplanning project on Grosvenor’s London estate in Belgravia. Prior to joining Grosvenor in 2013, Alex worked with Cathedral Group (now U+I) where he led the delivery of the award-winning Public Private Partnership project, Clapham One, including The Library Building designed by architect, Studio Egret West. Alex is a chartered member of the RIBA and has worked in the UK and overseas. He holds degrees from the University of Bath, Oxford Brookes University and Virginia Tech ( bottom left )
Nick Searl is a Partner of Argent LLP. His main priority is leading the commercial teams at King’s Cross who deal with the definition, strategy, leasing and management of the office and retail components.
He is also closely involved with the wider branding and promotion of King’s Cross. At a corporate level, Nick is involved in securing new development opportunities for Argent and is jointly responsible for marketing and promoting the business. Before joining Argent, Nick worked with Chelsfield and European Land at Paddington Basin where he delivered The Point and Waterside buildings for M&S and Orange respectively and was also the development manager obtaining planning permission for the 1.8 million sq ft Merchant Square development ( top right )
Colm Lacey is currently Director of Development for Croydon Council, and is responsible for realising the borough’s regeneration ambitions of delivering 9,500 new homes and 16,000 new jobs by 2020. Previously, he played a pivotal role at Newham Council as Director of Regeneration and Planning, leading on a variety of major development projects in Stratford and the Royal Docks which brought the east London borough to international prominence. Originally from Dublin, Colm has also worked at the Homes and Communities Agency and Greater London Authority. Prior to moving to the HCA in 2009, he was Head of Regeneration at Lambeth Council, where he led the regeneration of Brixton Town Centre and multi-award winning projects such as Clapham One ( bottom right )
Del Hossain is MD of the Adrem Group, the UK’s leading recruitment agency in the field of architecture and design. Qualified as an architect, he worked for Foster & Partners before changing careers. He was awarded London's Business Mentor of the Year in 2012 and holds a qualification in business psychology.