What does your brand say about you ?
Thursday 26th February, 2015 | 8am-9.30am
Everything you do — from the email messages you send to the way you conduct client meetings-— communicates the value and character of your brand.
Yet, while architects are in the business of creating brands for their clients, they are less adept at communicating their own image to their customers and the public.
In a provocative talk, leading marketer and strategy consultant James Scroggs looks at why branding is so fundamental, and argue that in an increasingly complex market place only brands with a strong message and strategy will find success.
This talk is at the Soane Museum to coincide with its exhibition Building a Dialogue, which explores the difficult and complex relationship between architects and clients and the various ways that practices historically marketed themselves and their projects.
James works with a diverse range of companies from blue chip to start-ups advising on brand and marketing strategy. He launched Hoop London, which helps businesses looking to refine their commercial vision, and is co-founder of a music and live arts enterprise that incubates new products and artists.
He was Vice President of Marketing for MTV, which has been voted the world’s most valuable media brand. He began his career in advertising working for well-known agencies including Lowe Howard –Spink where he managed many award-winning campaigns for Mars Bar, Budweiser and Stella Artois.
He is on the Board of the Institute of Contemporary Arts, and Chair of mental health charity CALM – Campaign Against Living Miserably.