Archiboo

Traditionally a tagline is a slogan that stays etched in the mind. Think of Nike's Just Do It or Tesco's Every Little Helps. They are very short and very clever. When it comes to your own tagline, or your practice's, it about explaining to people in a sentence –...

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Storytelling as an architectural tool is open to criticism because it can be confused with marketing and branding. But the truth is, most architects are not particularly interested in storytelling. They just want to see their building built which is an understandable aim. As one developer said to me...

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Why blog?

May 13, 2015

Blogging is time consuming and very unlikely to have any impact on business but for a practice that wants to align itself with certain topics, blogs can raise awareness and cement the idea that you care about a certain sector or cause.

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I'm a 60-year old architect running a successful practice but I can't help wondering if architecture will continue to remain aloof from new models of business which seem to be infiltrating every aspect of our lives. If people are prepared to share their cars, homes, and even their money...

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The main problem with architects' Twitter accounts is that the content isn’t very interesting. With so many social platforms around people are becoming more picky about who they follow so if they think you’re dull or not sharing anything useful, you’ll be “un-followed”. But let’s take a few steps...

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