The main problem with architects' Twitter accounts is that the content isn’t very interesting. With so many social platforms around people are becoming more picky about who they follow so if they think you’re dull or not sharing anything useful, you’ll be “un-followed”. But let’s take a few steps...

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The loan-based crowdfunding industry (also known as peer to peer lending or marketplace lending) is still very young at only a few years old, but has already lent over £1.5bn. This is tiny in the lending landscape, but it is growing extremely fast and will slowly but surely become...

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Architects struggle with the notion of branding because they think it only applies to consumer brands and is therefore irrelevant to what they do. Of course, we all understand that a business needs to have a memorable name and logo and a web site that’s engaging. But this...

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A small practice I know was asked to draw up an alternative housing scheme to one proposed by a local housebuilder, which was proving to be very unpopular. At the same time, the local authority says because the neighbourhood plan hasn’t been adopted, the housebuilder's scheme is likely to...

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You need to stand out pretty quickly so the first page or two of your submission is going to be critical. While it’s tempting to put in every project you’ve ever done, edit down. Architects tend to be too earnest when they write and only talk about the...

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