The Architect Pitch is back (video)

Wednesday 7th March, 2018 | 18.30 to 21.30

70 Grosvenor Street
London, W1K 3JP

We were looking for seven architects to pitch to a panel that included Stuart Robinson, strategic planning advisor to TfL, Sadie Morgan, director of dRMM and chair of the Design Panel for HS2, Alex Phillips, director of masterplanning at Grosvenor, Del Hossain, MD of the Adrem Group and Carolyn Larkin, founder of Caro Communications.

The pitch took place Grosvenor’s offices in Mayfair on March 7th.

As with previous pitches, architects had just three minutes to convince the panel that they had an understanding of TfL’s estate, plenty of fresh ideas and were willing to collaborate with  larger practices to win work on a future TfL project.

TfL is one of London’s largest landowners. It owns 5,700 acres of land — nine square miles, larger than the entire London Borough of Camden that includes 500 potential development sites.

The GLA and TfL have recently completed a new Architecture Design and Urbanism Panel (ADUP) that comes into effect this month. The panel will also be used by London boroughs, housing associations, Old Oak Park Royal Development Corporation, London Legacy Development Corporation and others.

While procurement rules favour practices with a track record, TfL is actively encouraging larger firms on the framework to collaborate with smaller, emerging practices. It says it is keen to engage with “less established firms so as to keep an eye on cutting edge issues and thinking.”

Stuart Robinson said that the Architect Pitch was a good opportunity to see “bright inspirational ideas from the practices of tomorrow.”

Presentations were followed by individual feedback from each of the judges.

Drinks were kindly be provided by Grosvenor



Silvia Lazzerini is Head of Planning and Design, Strategic Land, at Grosvenor. As a chartered architect and urban planner with over 15 years spent in the property business, Silvia brings to the team experience in and passion for large scale masterplanning and regeneration projects that are placemaking-led. In her current role she directs long-term, residential-led strategic opportunities which will deliver thousands of new homes in Oxfordshire and Cambridgeshire in the next decades.

Stuart Robinson is TfL’s strategic planning adviser on its development portfolio and chairs the Commercial Development Panel of HS2. Other clients include Blackstone, Howard de Walden, Schroders and Brookfield Garden Village. He also sits on the planning committee of the Old Oak and Park Royal Development Corporation.

Del Hossain is MD of the Adrem Group, the UK’s leading recruitment agency in the field of architecture and design. Qualified as an architect, he worked for Foster & Partners before changing careers.

Sadie Morgan is a founding director of dRMM. She chairs the Independent Design Panel for HS2 and is a commissioner
of the National Infrastructure Commission and the Thames Estuary 2050 Growth Commission. She is one of the Mayor’s design advocates and non-executive director of the Major Project Association.

Carolyn Larkin set up specialist architecture and design PR agency Caro Communications in 1991and has built the profile of practices both large and small. She was instrumental in establishing New London Architecture, AJ Small Projects Award and the Jane Drew Prize.