The Architect Pitch – Crossing Boundaries (video)

Thursday 27th June, 2019 | 5pm-8pm

90 Whitfield Street,

Seven architects pitched problem-solving and entrepreneurial ideas to a panel comprising Usman Haque, founder of Umbrellium, David Weatherhead, design principal with HOK’s London Studio, Savannah de Savray, founder of Built-ID, Nick Searl, a partner in Argent Related and Safia Qureshi, founder of CupClub.

The panel was looking for self-generated projects that have the potential to develop into feasible solutions, from low-cost housing and ideas on how retail property can be recycled to one-off projects that have community or healthy living benefits.

As with previous pitches, architects had just three minutes to present, after which the panel gave their feedback and a winner was announced.

The architects were Amos Goldreich Architecture, Gbolade Design Studio,Miller Howard WorkshopHTA Design, Studio Bark, Turner.Works and Unknown Works.

Archiboo founder Amanda Baillieu said: “With this pitch architects showed how practices can move outside traditional roles through startup projects”.

Archiboo is grateful to HOK London for supporting this initiative.



Headline Partner:


Usman Haque ( top left) is founding partner of Umbrellium designing and building urban technologies that support citizen empowerment and high-impact engagement in cities and Thingful, a search engine for the Internet of Things. Trained as an architect, he has created responsive environments, interactive installations, digital interface devices and dozens of mass-participation initiatives throughout the world.

David Weatherhead ( top right ) is a design principal in HOK’s London studio. David’s passion lies in designing highly complex buildings that are simple and logical to use and have a positive impact on the lives of their users. His current projects include a residential tower and a large master plan in London as well as a mixed-use development in Egypt.

Savannah de Savary (middle left ) is the Founder and CEO of Built-ID, a proptech platform that showcases contemporary built environment projects and transforms community engagement. She won “Young Entrepreneur of the Year” at the Property Awards and was voted the magazine's ‘Power 100: Top 20 Ones to Watch’. She sits on the Legacy Foundation Board of Trustees and the ULI Young Leaders and Urban Art Forums.

Nick Searl (middle right) is a partner of Argent Related. An architect by training, Nick spent almost 10 years working on the King’s Cross development and now leads Argent Related’s 10 million sq ft Brent Cross South mixed-use development in north-west London.
He is chairman of trustees for the charity Club Peloton that organises multi-day cycle rides to Mipim, Mapic and other property industry events each year.

Safia Qureshi ( bottom ) trained as an architect and launched Studio [D] Tale in 2015 to build projects with high social and environmental impact. She then incubated and launched CupClub™ -the returnable packaging service for drinks in 2016. In 2016 she was acclaimed by Core77 Magazine to have developed a 'creative business with a social edge.'