How to tell a compelling story – an evening workshop

Monday 7th December, 2015 | 17.30-19.30

London Design Space
Unit 4 Compton Courtyard
40 Compton St

We all tell stories to entertain and to inspire action but we also need stories to communicate ideas and connect one vision to another.

And correctly applied, storytelling can be the glue that holds a project together.

Get the connection right and the momentum generated will help propel the project through early developer negotiations, planning and all the phases beyond.

In this engaging 2-hour workshop, you’ll learn how to strengthen your storytelling capabilities, how missing the ‘story’ leads to difficulties, how to storyboard, followed by teamwork and presentations to an expert panel.

The two-hour workshop will cover the following

  • Why storytelling has become vital to successful business and why the story of a place makes or breaks you
  • How to create an identity for a project through storytelling with good and bad examples, including Ebbsfleet, a new town and proposed redevelopment area in Kent
  • How to storyboard a place as a compelling narrative journey of five acts
  • How to present a story to stakeholders
  • Live pitch to a guest critic.

The guest critic is Claire Bennie. Claire is the former development director of Peabody and set up the Small Projects panel to design housing schemes of 20 homes or fewer.



Adam is founder and Creative Director of brand experience agency FreeState. Trained as an architect, he builds stories for some of the most exciting and demanding clients in the world, from Sony and Samsung, to Virgin Atlantic and the City of Blackpool

He is an associate lecturer on the MA Narrative Environments course at Central St Martins, a Cannes Design Lions festival judge and adviser on Experience Design, the recipient of many an award, including most recently a Gold Cannes Lions for his work in Blackpool.