How to create your own word of mouth online (video)
Tuesday 24th November, 2015 | 6.15pm-8.30pm
We ran a workshop on November 24th led by Ben Storey.
After explaining the scale and importance of social media, we set about creating an imaginary person called Chris. This was in order to establish the importance of personality online not just offline. We ended the session with the four teams presenting back to the rest of the group showing how they would use social media to help with a range of scenarios from launching a new practice to dealing with a “crisis” online.
The practices that took part were:
Ben helps businesses around the globe to understand, utilise and appreciate the value the digital world offers to their brands.
Whether making accountancy exciting for Sage, breaking new ground for Sony, or speaking "Furbish" for Furby, he's helps shape how these brands communicate through their digital channels.