How to win work through your website
Tuesday 12th April, 2016 | 18.00-20.30
Do you have a marketing strategy that includes digital? Do you understand and take advantage of email marketing? SEO? Social media?
Architects have always looked to innovate and push the boundaries of what’s possible with buildings. Now it’s essential for you to innovate within your own business. The digital world is moving fast and in many directions and practices need to appreciate the value and use its facets to open up new worlds of opportunity. If practices choose not to, then they risk losing out on clients who are looking elsewhere.
In the new workshop by Archiboo, “How to win work through your website”, two experts in the online world will be guiding you through the options that digital marketing provides.
In a series of three activities you’ll conceive your own architecture website and then learn what you can do to build the brand and spread the word. You’ll consider SEO, social media, display advertising, email marketing and much more. You’ll also begin to understand the in-depth measurement that becomes available, and the insights that you can use to grow your business.
Throughout the workshop we’ll explain the various terms relevant to digital marketing strategy – providing you with the language necessary to properly consider and discuss each tactic for your own business. Understand why you need a low bounce rate, but a high CTR. Recognise the importance of Quality Score and what you can do about it.
By the end of the session you’ll have a greater appreciation for the many tactics available that you can apply to your own business. You’ll have a handle of the advantages and challenges related to each one, and be able to integrate digital tactics into your planning.
We keep workshops to maximum of 15-18 people. You can watch a short video of our last workshop here.
Ben helps businesses around the globe to understand, utilise and appreciate the value the digital world offers to their brands.
Whether making accountancy exciting for Sage, breaking new ground for Sony, or speaking "Furbish" for Furby, he's helped shape how these brands communicate through their digital channels.
Tom is Managing Director and Co-Founder of 3WhiteHats. He has been working in dotcoms since the early noughties and his career has spanned various roles both client-side and in agencies. 3WhiteHats is a creative digital marketing agency specialising in Search Engine Optimisation (SEO), Paid Media and Content working with small, medium and large enterprises around the world.
Outside of work Tom can be found on, in or under the Cornish coastline. He is also navigator for the RNLI.