This is a new series about writing for the web. It’s a vast subject so I’m going to break it down, beginning with how to write that short piece of blurb or slogan that practices usually bury in the About section. Start by thinking of this sentence as your...

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Last week I wrote about ‘micro videos’. The question I posed is should practices be putting more time and effort into these teaser videos rather than longer, expensively produced ones. As a way of marketing your practice or work, micro videos have a lot of advantages. The main one...

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Photographer Edmund Sumner was surprised when his recent LinkedIn post about his micro videos or ‘archygifs’ provoked such an instant reaction. Above a 22-second video of a community football clubhouse in west Bengal by Abin Design Studio, Sumner explained that when he posts a video or ‘archygif’ of a...

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An app that has no pictures is unlikely to appeal to architects. But such is the hype surrounding Clubhouse  I thought I’d check it out. So what is so new about Clubhouse? Fundamentally, it has taken the idea of a live radio chat show and allowed anyone to host...

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In lockdown, with almost all buildings shut, architects – like everyone else – are struggling to find ways of promoting their work and even recreate the reality of seeing buildings in the flesh. In the last week, I’ve visited three buildings without moving from my desk. The first tour...

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